A Brand Evolution with Purpose, Refection of our journey and vision

Proses rebranding ini mencakup Singapura serta pasar regional lainnya, mencerminkan identitas PropNex yang terus berkembang serta komitmennya untuk tetap berada di garis depan industri real estat. Lebih dari sekadar pembaruan visual, logo baru ini melambangkan tekad PropNex untuk meningkatkan pengalaman pelanggan, merangkul transformasi digital, dan memperkuat kehadirannya dengan lebih dari 16.000 agen penjualan di tingkat regional.

"Sebagaimana sebuah struktur yang kokoh bergantung pada fondasi yang kuat, nilai-nilai, misi, dan sumber daya manusia kami menjadi kekuatan utama yang mendorong PropNex maju. Saat kami merayakan 25 tahun keberhasilan, logo baru ini menjadi bukti dari prinsip-prinsip yang telah membentuk kami—dan akan terus menginspirasi kami—di masa depan."
- Ismail Gafoor, CEO PropNex

From left: PropNex's original logo since 2000 and the new refreshed logo, after 25 years

Retaining the signature blue tones, PropNex's new logo is a bold reflection of its journey and vision.

At its core, the upward-pointing triangle symbolises the agency's vision, championing consumers as a market leader-always striving upward, setting new benchmarks, and driving progress in the industry. It represents the unwavering commitment to leadership, excellence, and innovation.

Beneath it, the three darker, tiered triangles form a solid foundation-the pillars that uphold and strengthen PropNex's mission.

  • The first tiered triangle represents Mission - The cornerstone of the agency's purpose: enhancing the quality of life through value-added professional service.

  • The second tiered triangle reflects Core Values - The guiding principles that shape its identity and define how PropNex operates:

    • Continuous Self-Improvement, fueling growth, ambition, and a forward-thinking mindset

    • Autonomy & Entrepreneurship, fostering innovation and leadership

    • Respect & Concern for Individuals, building a culture of support and trust

    • Ethics, Honesty & Integrity, ensuring credibility and responsibility in all we do

The final tiered triangle reflects People - The driving force behind PropNex's success: its dedicated salespersons, senior team leaders, staff and management.